Northern California I 2018
Year two, I wanted more energy and more mystery. The valley became a deep-green, dusk-lit forest, and I introduced the giant PA speakers flanking the mascot for the first time — a small change, but it shifted the read from “folk gathering” to “sound system in the woods.” I also brought in raw quartz crystals jutting out of the ground around the logo. That was me starting to lean into the psychedelic/visionary-art side of the culture rather than just the rural-venue side of it. The palette got warmer and more saturated overall — I wanted the poster to glow like it had its own campfire.
