AREA15 I Las Vegas I 2023
For AREA15’s ambassador team — the guides who greet and welcome guests right at the front doors — I designed the full sublimation-printed pattern system across jerseys, tank tops, joggers, and leggings. Every garment shares one continuous circuit-etched graphic language, wrapping seamlessly from chest to sleeve to leg so the design reads as a single cohesive uniform rather than a printed logo slapped on fabric.
The base color was a deliberate choice: a clean white ground designed to catch and hold the venue’s black light interior, so ambassadors glow and stand out instantly in the crowd — easy to spot the moment a guest needs help, without sacrificing the sleek, techy aesthetic that runs through AREA15’s whole visual identity. The subliminal pattern reads as subtle linework in daylight and lights up with a completely different intensity once it hits the venue’s UV lighting — the uniform is essentially designed to transform the moment it walks through the door.
