Provided art direction and project briefs to creative team. Established branding design systems and marketing campaigns for internal brands. Utilized a vast range of multidisciplinary design skills and tactics, creating in-building environmental graphics and murals, large scale marketing campaigns, branding for “Massives” large scale venue-wides festival series, logos, merchandise, signage and more. Created and developed production templates for staging and 360° projection mapped “Portal” event space, and created custom animated immersive experience scenes and interactive game designs.